An Authentic Experience:
Your solution to weak brand recognition and flat traffic.
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About DK.Design
DK.Design is about creative authenticity and strategic innovation. I'm Darius Kelly, founder of DK.Design, established in 2018 shortly after graduating from the Art Institute of Charleston. Since then, we've had the pleasure of helping businesses and organizations truly connect with their audiences through enhanced branding and marketing efforts. Our expertise spans graphic design, brand development, and strategic marketing—all driven by our passion to empower brands to be genuine and impactful.
Let me share a bit of my journey. I began at Coastal Carolina University as a Biology major, fueled by a curiosity about the human body. However, after facing some academic hurdles, I discovered my true calling in design. This pivotal change led me to pursue Graphic Design at the Art Institute of Charleston, where I landed my first client with a van wrap project for TD Mobile Mechanics.
As a Charleston, SC native, an avid sports fan, and a lover of competition, I’ve always embraced the challenge of thinking outside the box. These qualities now shape every project I undertake, inspiring me to help clients outsmart their competitors—just as passionately as my favorite teams, the Steelers and the Heat, strive for championships. At DK.Design, we believe that ordinary is forgettable; it’s the bold, innovative ideas that make a lasting impression.
Plan & Process
All of our work begins with a structured plan that ends in a tailored outcome that separates you from others. It begins with you; not a wash-and-repeat system that is absent of personalization. Our process has 5 components: 1. Alignment (see if we can work together), 2.Discovery (get to know your problem/goal), 3.Visualization (where we bring ideas and concepts to life), 4. Presentation (letting you see, touch, and feel the work) and lastly, 5.Implementation (where we display all of our hard work to your audience)
ROOTED IN CUSTOMER SERVICE
"DK.Design took the time to get to know my product and the end result really reflected that. It was more and better than what I was anticipating and just extremely happy with my logo. When we need additional design work it will go directly to Darius and DK.Design."
"DK.Design has been a joy to work with, pleasant and very timely in his responses to my requests. I would highly recommend his services."
"Darius worked with me to create a book cover for my first novel...I could tell that my book cover was just as important to him as it was to me. I ended up with a gorgeous cover that I've already gotten tons of compliments on! Thank you, Darius!"
"I have worked with DKDesign for more than 3 years now. I could not be more pleased with the process - the savvy, the listening and interpretive ear, or the willingness and determination to make my brand one to take notice of. When I see my brand I see me - in a way that I am proud of and that has contributed to my success."
TAILORED SOLUTIONS
Establishing your brand is crucial for building trust, attracting customers, and differentiating your business from competitors. Our method focuses on aligning your messaging, visuals, and strategy across all customer interactions.
BOLD AND DYNAMIC. At DK.Design, these two words form the foundation of our approach to developing a marketing strategy for your business.
At our core, we are designers that love creating visuals that not only look great but also effectively communicate your intent. That can be conveying an emotion, educating, or informal content. We've created logos, billboards, event promo, brochures, apparel etc. for our partners.
The visual identity for your business communicates without saying a word; when done correctly. This is achieved by establishing a visual system of communication that extends past your logo, so your audience recognizes you instantly.
